Design Process

Our design process for the FinTech conference branding and visual identity involved extensive research, collaboration, and brainstorming. We allocated over half of the given time to researching industry trends, design benchmarks, and UX journeys to ensure that our design was informed by the latest practices and trends. We divided the wor between the team, with me focusing on the branding and visual identity, while my colleague took care of the website landing page. We worked together to brainstorm the initial colors, logo, and motto, ensuring that the final product aligned with the vision of the client.

Given that we were working remotely from our homes, we recognized the importance of efficient communication and collaboration to ensure the success of the project. To facilitate this, we implemented regular check-ins every hour and a half to share ideas, present progress, and provide feedback on each other's work. This approach allowed us to iterate quickly and build the essential branding elements at a rapid pace. Furthermore, we practiced presenting our project and offered constructive feedback to one another in preparation for the final presentation to the jury. Through our commitment to regular communication and feedback, we were able to create a cohesive and compelling visual identity for the fintech conference.

Challenges

01 / Short timeframe: We had a limited amount of time to complete the project, which made it challenging to deliver high-quality work within the given time constraints. Despite the tight deadline, we worked efficiently and collaboratively to meet the client's needs.

02 / No prior experience in branding and visual identity: As a UX/UI designer, I had limited experience in creating branding and visual identity, which made it challenging to deliver a product that met the client's expectations. However, I used my design skills and conducted extensive research to ensure that our branding and visual identity was unique, effective, and aligned with the client's vision.

03 / No knowledge of fintech industry design: None of us had prior knowledge of designing for the FinTech industry, which initially made it challenging to create designs that effectively communicated the conference's message. However, we dedicated ourselves to learning about the industry and its design trends, which helped us create a visual identity that was relevant and appealing to the target audience.